Although guest e-reviews and their impact on guest experiences are important, little attention has been paid in the literature. The aim of this study is to explain the importance of classification of internet e-reviews in the context of boutique hotels in Turkey. Therefore studying the characteristics of guest experiences created by boutique hotels is important in order to reveal components of experiential value. The boutique hotels in Istanbul have been able to create such positive guest experiences and charge much higher rates than industry average. Small hotels serving in the hospitality industry relatively have limited physical facilities and capacity, yet they are expected to compete with their branded and larger competitors offering various amenities in their facilities. Tourism in general and hospitality industry in particular are experience intensive services. Another emerging issue that determines the success of organizations is their ability to create positive experiences to their customers. The growing internet usage stemming from the development and enlargement of technology created a different communication platform between consumers and brands and user e-reviews on the internet became more important than ever.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |